Upon first listen, Honey Radar sounds like a 78 rpm single pulled from a dusty record bin. The fidelity is startling, but as your ears grow accustomed to cassette-hiss and radio interruptions, musicality emerges and nostalgia sets in. Honey Radar reinvigorates the spirit of sixties lo-fi. With fifteen releases under their belt, the band’s dedication goes without question. Prolific, full of character, and catchy – Honey Radar makes the bizarre approachable.
Among an endless string of eccentric releases, Honey Radar approaches their latest release “The Rabbit’s Voice” with a baroque pop twist. This 7 track EP stops after only seven minutes, leaving no room for filler. The recording bears a sound only tape can achieve. Each instrument is presented with an aggressive dose of saturation. Casual vocals are energized by brazen guitars. In Stand-out track “Per Schooner Agro”, a sunny pop groove meanders through layers of distortion and noise. Overall, the EP recalls pop tendencies of The Zombies while stylistically on par with the Allah-Las and early Black Keys.
For “The Rabbit’s Voice”, Honey Radar eschewed traditional vinyl production methods in favor of something more genuine – lathe cutting. Vinyl records are typically produced by squishing a hot ball of wax between two master plates (kind of like a big waffle iron). This is why a record release is called a “pressing”. It’s a consistent process that yields high quality results, and it’s great for mass production. Lathe cutting, however, is better for small vinyl releases. A vibrating stylus cuts a groove directly into the vinyl. This process happens in real time – a 7 minute record takes 7 minutes to cut. While time consuming, lathe cutting is cheaper because there’s no need for expensive master plates. Honey Radar took advantage of lathe cutting to enhance their lo-fi aesthetic, while simultaneously creating demand through scarcity. Since the first edition of “The Rabbit’s Voice” sold out immediately, What’s Your Rupture Records has picked up the EP for widespread release.